How is Artificial Intelligence Revolutionizing Digital Marketing?

Humans are always considered to be the smartest species on the planet. And it is indeed valid to a large extent. Thanks to our brains, we have invented an enormous variety of things ranging from missiles and rockets to the tiny integrated chips in our devices.

The brain of humans is very peculiar and honestly never ceases to amaze me. I mean I still get amazed when I see people remember a massive amount of data in say 5 minutes. Or what others do with the help of a memory palace and all.

It is just overwhelming at times.

And yet despite the beautiful gift that has been provided to us, the brain has its limits. There are certain things that even the mind cannot do.

But humans did not stop there. They created all sorts of machines and tools that are much smarter, precise and accurate than the greatest minds on planet Earth.

One such invention is Artificial Intelligence (AI). Now the humans of today have grown up hearing about the term AI. I am not exactly sure if God exists everywhere; AI does though. It is all around us.

And if the human mind makes me curious, AI just makes me speechless. Literally.

Whether that is Apple’s Siri or Amazon’s Alexa or Microsoft’s Cortana or the robot receptionists in Japan or self-driving cars (and recently I saw a video of a vehicle that gets converted into robots like the Transformers movie.) It is crazy!

Now if you are well aware of the way of the world, you will realize that a majority of the world population is shifting from the primary sector (agriculture, mining, fishing, hunting, and gathering, etc.) to the service sector (health, education, recreation, marketing, hotels, real estate, etc.).

And the service sector in all the countries is growing right now whether it is the developed world or the underdeveloped and third world countries with large populations.

One area of the service sector where AI plays a very significant and vital role in the coming time is MARKETING.

And because of the technological advancement and mass production of devices, marketing has long moved from the conventional mode of giving advertisements in newspapers and magazines to DIGITAL MARKETING.

A very simple and straightforward definition of digital marketing is any form of marketing involving electronic devices or through digital channels. Examples of digital channels include social media, websites, search engines, mobile applications, web applications, etc.

So basically every time you search for hotels to stay in Delhi and then go to YouTube or any website and see an advertisement about hotels in Delhi, it is digital marketing.

And why did the ad talk about the same subject you searched for?

• Artificial Intelligence.

There are innumerable ways in which Artificial Intelligence has revolutionized digital marketing. AI has made the prediction of consumer behavior much convenient, unlocked new opportunities for marketers, helped in providing the consumers with a personalized experience.

The use of AI has helped in predictive analysis, and the use of chat bots has also made the job easier. AI saves time, saves money and reduces the scope of errors to name a few benefits of using AI in digital marketing.

Digital marketing services provided by digital marketing companies and agencies play an essential part here.

What are the advantages of hiring a digital marketing company/agency for their services?

One of the most significant advantages of hiring a digital marketing agency is that some of the agencies have the right tools to get the job done. They have the needed software and know the required technique for accurate analysis of the data.

The first point is especially important because data can be manipulated very quickly to show a biased picture. A trusted agency, however, does not get involved in any illegal and unfair means. A trusted and reputed digital marketing company will provide regular reports showing areas you are excelling in and the ones you need to improve.

The agency chosen by you needs to be a leading one. Promarketo, for example, is a leading digital marketing agency which is just right for you.

Secondly, analysis of data at this level is no joke, and only a reputed agency will have access to the latest technology and superior tools and software. Also, you will not have to waste the majority of your precious time in sifting through the zillion webpages on the Internet.

Thirdly when you hire a digital marketing agency, a considerate portion of your marketing burden is taken by the agency. As a result, you get to focus on the areas that need your attention for further growth. Thus the agency focuses on your business priorities, easing the burden and pressure on your shoulders.

The fourth advantage is that the team of professionals which you hire gets the job done effectively. A group of designers, strategists, SEO experts, and writers possess a wide range of skills, experiences, and knowledge. Plus you get to learn from their experience.

Lastly, it is cost-effective. Money in business is a priority, and this point itself should be enough for you to hire a digital marketing agency ASAP!

Now I will make your job much more comfortable. I will give you the name of the agency that is perfect for you and will get the job done.

Any guesses?

I did mention the name once before. Yes, go on and scroll up and see the name. It is the Bangalore based digital marketing agency, Promarketo.

Apart from giving you the name, I will also tell you about the services provided by Promarketo.

The first service is none other than Search Engine Optimization. Everyone in marketing

knows that SEO is a necessity now for the growth of their brand/business. It definitely improves the leads and sales.

It is basically like Charles Darwin’s theory of survival of the fittest. That is also how you survive the brutal competition on the Internet.

Promarketo will captivate your audience using SEO in the manner mentioned below.

The next service offered by Promarketo agency is Local Search engine optimization.

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when they look for local business.

With new businesses opening up in your neighborhood every day, traffic congestion is increasing. When a person in your locality searches for the nearest business in your category, the name of your business needs to pop up. Promarketo makes this a reality.

Proarketo also offers performance marketing services. This service will help you increase your marketing efficiency, boost reach, and drive results. Paid advertising is very important. Promarketo does intensive marketing research, uses researched data confidentially with proper security measures, and gives tailored advertising strategies. Your account is managed by a team of experienced, qualified, and skilled professionals.

Apart from this, all Promarketo also offers website content writing services, E-commerce management services, and Conversion rate optimization.

Whatever the job, Promarketo gets it done.

You assign, and Promarketo delivers result-oriented marketing campaigns that make you soar high!

So go on and hire the agency, what are you waiting for?